Ever wonder how top affiliates consistently hit massive daily revenue numbers?

Sergei Glaukus, CEO of 88Projects, recently shared his insights on scaling affiliate offers with YouTube ads with the Affiliate World audience, and there’s valuable knowledge to be gleaned if you’re a seasoned pro or just dipping your toes into YouTube advertising.

Thinking Like a Marketing Guru: The “One Idea” Principle

Glaukus shared a pivotal concept he learned from marketing legend Dan Kennedy: “Take one idea that works in one place and apply it to another.” In other words, look beyond immediate tactics and consider how successful strategies from different areas can be adapted to YouTube.

For instance, a winning campaign in one geographic location can be translated and applied to another.
Key Lesson From Dan Kennedy

Similarly, the persuasive techniques used in email marketing can be reimagined for compelling YouTube ads. This mindset shift is crucial for building a sustainable affiliate business rather than just chasing fleeting trends.

Crafting the Perfect Campaign Flow

The fundamental campaign structure for scaling involves a YouTube video ad and a pre-landing page that leads users to the offer page.
YouTube Ad Campaign Structure

For pre-landing pages, tools like ThriveThemes, OptimizePress, and even Google Sites can be used to create engaging content that bridges the gap between the ad and the offer. Finally, offers from platforms like Digistore24, ClickBank, and BuyGoods provide the final conversion point.

Creating Ads That Convert

Glaukus outlines two successful methods for ad creation. For the first, he suggests transcribing successful ads from spy tools by hand to understand their structure and persuasive elements. ChatGPT can also help with analyzing ad structures and generating ideas.

The second method involves mastering the art of writing compelling hooks, or “leads.” Books like “Great Leads” by Michael Masterson offer guidance on crafting attention-grabbing openings. Additionally, subscribing to email newsletters provides a constant stream of inspiration for effective hooks and calls to action.

Networking & Spy Tools to Unearth High-Converting Offers

Finding the right offer is paramount. Glaukus advocates for actively exploring marketplaces like Digistore24, BuyGoods, and ClickBank, which can reveal hidden gems.
Finding High-Converting Offers

Networking and building personal relationships with affiliate managers and offer owners is very important. Attending industry events and building strong connections can lead to early access to hot offers and even higher payouts.

Further, Glaukus recommends subscribing to relevant email newsletters to stay ahead of the curve, and incorporating spy tools like AdPlexity, VidTau, and TubeSift.

These tools offer invaluable insights into competitor campaigns, revealing what’s working in the market. He also mentions SimilarWeb for traffic analysis, albeit an expensive but powerful tool.

Exploring Hidden Traffic Sources

If you’re seeking less competitive and more affordable traffic, Glaukus recommends Rumble, a video platform with a growing audience, particularly in the US.

Rumble’s compliance hurdles are lower compared to YouTube, and the ad market is less saturated.

The Power of Persistence

Remember, building a sustainable business means understanding the fundamentals and staying ahead of the curve.

Affiliate marketers can significantly increase their chances of reaching and surpassing revenue goals by embracing these principles for scaling YouTube Ads.