B. Offer Doc
This document acts as the central nervous system for your advertorial.
Clearly define your big idea, awareness level (problem-aware, solution-aware, product-aware), unique mechanism, and the core transformation your product offers. Articulate what makes your product different and better in a concise and compelling way.
C. Necessary Beliefs Doc
This is where you address the mental roadblocks preventing your audience from buying.
What beliefs do you need to shift? Do they need to believe their current situation is unsustainable? Why is your product the solution? Craft messaging that directly addresses these concerns and builds confidence in your product.
D. Competitor Research Doc
Don’t reinvent the wheel. Analyze successful advertorials from your competitors or even other niches. Identify what works, what angles they use, and how they structure their copy.
Use tools like Facebook Ad Library and brand spy tools to uncover top-performing advertorials. Focus on long-running campaigns with high engagement.
2. The Art of the Prompt 🔥
As good as your research might be, simply asking an AI platform to “write an advertorial” won’t cut it.
You need to provide clear, specific instructions. Think of it as training a new employee – the more guidance you provide, the better the results.
Start by uploading your four research documents to your chosen AI tool. Then, ask the AI to analyze each document and summarize the key points. This will help the AI grasp the nuances of your offer and target audience.
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