How can we leverage AI to reach buyers with effective content efficiently?

Product pages that shout “buy now” don’t have much of an impact on today’s digital shoppers. Advertorials, however, foster trust and lead audiences toward making a purchase through a more gentle approach.

Crafting effective advertorials takes a lot of time and resources—or at least it used to. D2C Brands CEO and returning Affiliate World Dubai speaker Alex Fedotoff found a way to simplify the process and boost conversion rates with AI, and he shared his four-step system with our audience at a recent AW event.

1. Dive Deep into Research 🧐

Before you start thinking about AI prompts, you need to have a solid understanding of your target audience and your offer.

The research phase provides the context AI needs to generate effective copy. This step involves creating four key documents:

A. Avatar Doc

The more specific you are, the better AI can tailor the messaging.

Go beyond basic demographics. Dive deep into your customer research through surveys, reviews, and social media analysis to discover your ideal customer’s lifestyle, career, family situation, key traits, pain points, fears, desires, and dreams.

2-Page Avatar Doc Template

B. Offer Doc

This document acts as the central nervous system for your advertorial.

Clearly define your big idea, awareness level (problem-aware, solution-aware, product-aware), unique mechanism, and the core transformation your product offers. Articulate what makes your product different and better in a concise and compelling way.

C. Necessary Beliefs Doc

This is where you address the mental roadblocks preventing your audience from buying.

What beliefs do you need to shift? Do they need to believe their current situation is unsustainable? Why is your product the solution? Craft messaging that directly addresses these concerns and builds confidence in your product.

D.  Competitor Research Doc

Don’t reinvent the wheel. Analyze successful advertorials from your competitors or even other niches. Identify what works, what angles they use, and how they structure their copy.

Use tools like Facebook Ad Library and brand spy tools to uncover top-performing advertorials. Focus on long-running campaigns with high engagement.

2. The Art of the Prompt 🔥

As good as your research might be, simply asking an AI platform to “write an advertorial” won’t cut it.

You need to provide clear, specific instructions. Think of it as training a new employee – the more guidance you provide, the better the results.

Start by uploading your four research documents to your chosen AI tool. Then, ask the AI to analyze each document and summarize the key points. This will help the AI grasp the nuances of your offer and target audience.

10 Advertorial Prompts

After the AI has processed your information, craft powerful and specific prompts to produce your advertorials that provide context and direction.

Experiment with different prompts and refine them based on the AI’s output. The more you “converse” with the AI, the better it will understand your needs.

3. From Good to Great 🏆

Don’t expect perfection from the first AI-generated draft. Just like any piece of content, advertorials require refinement and iteration. This is where you fine-tune the copy to align with your brand voice and ensure it resonates with your target audience.

Also, generate multiple variations of your advertorial to A/B test angles and identify what resonates with your audience. You can also implement a feedback loop where data from ad campaigns is regularly reviewed and used to optimize advertorials and improve performance.

4. Build Your Dream Team 🧑‍🤝‍🧑

Once you’ve perfected your AI-powered advertorial creation process, it’s time to scale. This involves building a team that can efficiently manage the entire process, from research to testing and optimization.

Begin with a small, agile team and gradually add specialized roles as your business grows. This allows you to maintain efficiency and control costs.

Delegating the Process to Your Team
Remember, AI is a tool—it’s up to you to wield it effectively. By focusing on thorough research, crafting precise prompts, and embracing iteration, you can unlock AI’s full potential and take your marketing to the next level.