How can we generate the search results we want and stand out from AI-generated content?

BlitzMetrics CEO and search engine expert Dennis Yu has found that the answers aren’t found in the bots, but in ourselves. (But the bots can help. Sometimes.)

Dennis’s SEO strategy is relationship-driven — he generates content that Google can see with other industry leaders and publishes it on multiple channels to get results. This focus on authentic content and shared knowledge has gained even more traction as a contrast to the proliferation of fake content, and Dennis shared his methods so that other brands can benefit too.

🏭 THE CONTENT FACTORY 🏭

Dennis uses a comprehensive strategy that he calls The Content Factory, which is a four-stage process that leverages Dennis’ relationships and professional network to create content that Google will recognize as authentic and valuable:
The Content Factory

This method has proven extremely effective for multiple reasons. First, it makes content creation more agile by separating it from the posting process. Instead of trying to fill a predetermined content calendar, Dennis uses content that he creates organically by appearing on podcasts, hosting Zoom meetings or webinars, and capturing iPhone photos of like-minded industry leaders.

By processing these raw outputs through AI tools like ChatGPT to create supportive content, The Content Factory strategy allows you to create content and post the same message to multiple channels, building your own brand through connections to other authentic and knowledgeable individuals in the public eye.

And who are these authentic and knowledgeable individuals? Dennis calls them “Lighthouses.”

The Lighthouse Method 🔥

Users – and by extension, Google’s search algorithm – are constantly searching for valuable content from real people who have successfully navigated the path that those users want to be on. Business owners, for example, want to hear from someone who has successfully built a company in their industry or exited after doing the same.

These people’s message shines through like a lighthouse because they are sharing real knowledge acquired through experience, not regurgitated information scraped from other parts of the internet.

And as someone who is interested in building a personal brand, Dennis has been able to build relationships with these individuals and apply his own marketing knowledge to create mutually beneficial outputs like books and video series:
Find a Lighthouse

Again, these long-form videos and online conversations can be processed with AI tools and used as snippets on social media and other outputs, and then you can run ads to those outputs to generate even more traffic.

The kicker is that all of these outputs are creating connections on your behalf and sharing the same high-level messages that Google will identify and use to elevate your ranking and present you in search results as an authority.

The Topic Wheel 🎡

Before you can build your personal brand through Google results, you need to know what your personal brand is. Crafting a strategy around the topics you want to be known for and the industries you want to be connected with creates a North Star for content creation that makes the rest of the Content Factory process much easier.

Dennis solves this challenge with a device called The Topic Wheel, which places your brand or offer in the center (the “What”) and generates topics based on your chosen areas of expertise:
The Topic Wheel

The Topic Wheel also includes an Authority Map that moves said topics to brands and outputs that can relay your message and build your authority:
Mapping Your Authority

By combining these three pillars – The Content Factory, Lighthouses, and The Topic Wheel – you’ll be able to overcome the low-value and artificial content that Google is already trying to combat and establish your brand as a pinnacle of knowledge and credibility in Google’s eyes.