At a recent Affiliate World event, Renz Gonzales (Head of BizDev, PropellerAds) made a strong case for why Telegram’s native ad formats are outperforming push, pop, and native—at scale.

“We’re talking fresh audiences, interactive formats, and a crypto-native ecosystem.” – Renz Gonzales

Here’s why performance marketers are taking this seriously.

📈 Why Telegram Mini Apps Are Worth Testing
Telegram now boasts:

  • 📱 950M+ monthly users
  • 🚀 500M+ interacted with mini apps in July 2024
  • 🧠 Tech-savvy, crypto-aware, and mobile-native audience

Users love its speed, privacy, and frictionless UI—and that also means low CPC, high CTR traffic for your offers.
User adoption of Mini Apps

✅ Case Study #1: iGaming – Nigeria

An operator wanted to widen its reach using Telegram’s interstitial ad format.

In just 14 days:

  • 12,128 new registrations

  • 1,689 converted to active players

  • CPC: $0.03 | CR: 14%

  • ROI: 147%

Compared formats during same time window:

  • Push ROI: 72%

  • Pop-under ROI: 106%
iGaming results summary

✅ Case Study #2: Sweepstakes (SOI) – Indonesia

This single-opt-in lead gen campaign ran for 2 weeks using banner ads.

Results:

  • 55,000+ leads generated

  • CPC: $0.03 | ROI: 53%

  • CTR: 8%

Push ads tested in parallel delivered $0.05 CPC, but lower CTR and CVR than mini app traffic.
SOI performance breakdown

✅ Case Study #3: Crypto Gaming – Whale.io

A Web3 app targeting global traffic (Nigeria, Brazil, PH) used video interstitials to scale.

In under 6 days:

  • 5,000 new users

  • 80,000 clicks

  • CTR: 12% | CPC: $0.05

The brand layered in in-app retargeting and Telegram article sharing to build loyalty and retention.
Whale.io creative + results

📍 What Offers Work Best?

  • iGaming

  • Sweepstakes (SOI/DOI)

  • Utilities

  • Finance (banking, crypto)

  • App installs

  • Content (news, YouTube, rewards)


Whether you’re launching your own Telegram mini app or just want access to low-cost, high-CTR traffic—this is a powerful channel for early-mover gains.