Is SEO still a viable strategy for scaling websites?

PromoSEO Director Kasra Dash is making SEO work for brands across industries and continuing to scale websites organically while keeping paid ad spend to a minimum. He shared three areas to focus on, as well as actionable tips for improving website rankings, at a recent Affiliate World event.

How Do I Scale a Website with SEO? 🔎

To scale a website with SEO, you must create clusters of pages about your subject for every stage of the funnel that showcase expertise.

These clusters will need to provide support and value around the keyword or topic you’re trying to rank for, not just marketing pitches. If these pages are set up as a knowledge hub with everything a visitor needs to know about a topic, the algorithm should respond accordingly.

All of these content outputs can contribute to ranking for competitive keywords:

Top, Middle, Bottom of Funnel

Creating this much content may sound like a “big ask,” as they say, but there are ways to jumpstart the process and develop useful content quickly with AI.

1. Content Creation

Instead of doing hours of research, the quickest way to get ideas for content creation today is to simply ask an AI tool like Google Gemini.

With a simple prompt – “I need to rank for [KEYWORD] .
Give me some top of the funnel, middle of the funnel, and bottom of the funnel supporting articles” — Gemini will provide topics, as well as main points to include, for every stage.

2. Domain Authority

In the past, SEO could generate results from a few backlinks provided by multiple lower-authority websites. Today, however, you’ll need higher authority websites pointing to your website to rank.

Before & After

When a higher authority website links to you, it’s vouching for your credibility. And while outreach to generate guest posts or niche opportunities can work in some cases, Kasra has gotten results with a strategy he calls “link baiting.”

Link baiting is publishing a page or post with viral potential on your website and then pitching the story on that page to online journalists. If big-name publishers pick up on the story and link back to your page, you can link to your money-making pages from the “viral” page that now has the credibility of multiple well-known news outlets vouching for your credibility.

3. Author Rank

Author rank has a lot in common with domain authority, except it applies to individual authors and not brands or pages.

Like domain authority, author rank is essentially the amount of other websites that are speaking about your authors. In order to rank, you’ll need to clarify who the author is and highlight their expertise to boost credibility. Contact information is another important ingredient, as it assures readers (and the algorithm) that your author is a real person.

Aligning your authors’ expertise with the topic you’re trying to rank for by getting mentions on other credible websites will deliver the backlinks and authority you need for SEO results. Other ways to build author credibility include:

  • More than one photo
  • Clear contact information
  • Linked and unlinked mentions of the author in text
  • Podcast appearances
  • Video guides
  • Personal website and social channels
  • YouTube videos

Building out these assets and backlinks from high-authority publications can generate SEO results that most brands think are out of reach.