How can AI tools like ChatGPT help improve SEO sustainably, successfully, and at scale?

It’s no secret that generative AI tools have become all the rage for marketers and affiliates who want to automate any and every part of the advertising process. But the results so far have been mixed – which is why the secrets that Orainti founder and international SEO consultant Aleyda Solis shared about maximizing SEO with AI are so interesting.

1. Craft Prompts for Better Results 📝

One of the most important lessons early adopters took from generative AI tools like ChatGPT is that your results will only be as good as the prompts you provide.

If you want to maximize the quality of your AI results in fewer iterations, it’s important to include relevant parameters and constraints. The easiest way to do this is to use the “5 W’s and an H” framework, which goes like this:

  • What [is the expected task]
  • Where [is it going to be used]
  • Who [is the target audience]
  • When [is it going to be used]
  • Why [you want to use it]
  • How [format / language / tone / structure / length / characteristics / constraints]

Including all of these elements in your prompt will generate specific results in the first iteration, which you can use or refine as needed. You can also use extensions like AIPRM for Chrome, which allows you to save results and get prompt suggestions.

2. Accelerate Research, Analysis and Implementation

AI tools are becoming increasingly useful at every stage of the SEO development process.

If you’re doing research to improve a website’s rankings, for example, you can use AI to pull the most popular questions on a trending topic, along with URLs that provide the answers. Then you can generate article ideas related to that topic to capitalize on its popularity, while also determining how popular certain angles are based on search results.

From there, you can use tools like ChatGPT to generate outline alternatives for the article topic, and even a content brief for an optimized post:

Content Brief

The same basic process will work for generating keywords too – AI can deliver keyword recommendations according to volume and intent, and even titles and suggested meta descriptions.

3. Integrate Outputs Into SEO Workflow

Once you’ve established how you’ll use these AI tools to maximize the ‘back-end’ of your SEO process, the next step is to integrate them into your workflow.

Fortunately, there are tools for this now too. A new SEO crawler called Horsemen, for example, generates AI-based SEO recommendations based on real website analysis:

Horseman SEO crawler

If it finds pages with missing titles or meta descriptions, for example, the OpenAI API integration can create those titles or descriptions on the spot.

These straightforward and useful tools don’t just help you identify common issues and challenges as you grow, but they can also generate the solutions you need right away.