How can you avoid creative burnout and scale effectively on TikTok?
In a classic case of ‘work smarter, not harder,’ Foreplay.co founder Zach Murray is taking lessons from competitors and customers and turning them into high-converting TikTok creatives.
More importantly, his blueprint has generated 4x blended ROAS by producing winning assets faster than you can say “creative fatigue.” And his four-part plan starts with…
1. Customer & Competitor Research
• Competitor Research
What are your competitors doing that works? Use their ad dollars to reverse-engineer winning angles for your creatives, market strategies, and other valuable lessons.
Zach and his team track the competition with a swipe file tool for saving ads to boards, much like Pinterest. They use these as mood boards to show creators what they’re looking for – or not looking for.
Another useful tool called Spyder tracks every ad competitors launch, how long they run, and the landing pages they drive traffic to. Together, both tools make it easy to track creative, find inspiration, and identify what is working for the competition by analyzing which ads they turn on and off.
• Customer Mining
The most important lessons you can learn as a marketer will come from the people who are actually buying from you. Over time, the insights they provide can make your advertising more efficient.
Customer information falls into two segments, product insights and customer insights: