TikTok is no longer just an endless feed of content. It’s become a conversational, audience- and relationship-driven platform.
People are building parasocial relationships and coming back for content, and now they expect something when they see certain creators’ content. To build on that connection, you need to establish a relationship with your audience – and the best place to do that on TikTok is in the comments.
The level of engagement in TikTok comments, both generally and between you and the community, is much higher than other platforms. Posts with high engagement can generate hundreds of comments, replies, and dynamic conversations. Creators can use these conversations as a way to follow trends and as inspiration for future content, so use video comment replies as much as you can.
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