Are you ready to scale your ad creative output with AI? Today we’re cracking open the AI toolbox.

Adcrate co-founder Alex Cooper has been testing all of the most cutting-edge creative tools on the market for advertisers by creating AI-enhanced ads for brands like Huel, Harry’s, and Motion. He broke down how he uses some of the most impactful tools, including ChatGPT and Midjourey, at a recent Affiliate World event.

1. Use ChatGPT for Research & Copywriting

Many marketers are only scratching the surface of ChatGPT’s capabilities when it comes to ad creation and analysis.

For example, Alex recommends inputting customer reviews and social media comments to identify key themes, pain points, and desires. ChatGPT can also use the results of that analysis, including specific words and phrases, to generate creative headlines and ad copy that use buyers’ own words.

Prompts

The benefits of mastering ChatGPT also extend to competitor analysis. The tool can analyze your competitors’ outputs to identify their strengths, weaknesses, and marketplace opportunities that you can take advantage of.

2. Leverage Midjourney for Image Creation

Instead of scheduling professional photo shoots or wrangling assets, Midjourney can create stunning visuals for ads based on detailed prompts that are easy to refine and improve quickly so you can produce creative assets at scale.

In addition to branding and technical elements like aspect ratio, lighting conditions, and color palette, Midjourney allows you to specify the desired mood, level of detail, and artistic style to evoke the feelings and actions you want.

Final result

Just as importantly, Midjourney gives you the freedom to experiment with different styles and perspectives so that you can find the best style and fit for your brand.

According to Alex’s firsthand experience, Midjourney can’t quite conjure photorealistic images of complex scenes or people, but it does work well if you use it to highlight product benefits or pain points.

In the image above, for example, the knife cutting the steak reasonably approximates a real photo with a few key elements and, in combination with a ChatGPT-generated headline and other branding elements, is ready for publication in mere minutes.

3. Explore Imagine Create for Product Imagery️

Imagine Create generates realistic product images on various backgrounds without the need for professional photography.

If you provide a high-resolution product image on a clean white background, Imagine Create can place your product in a photorealistic scene based on detailed prompts.

For example, if you provide Imagine Create with a high-quality product photo of sneakers, you can use the tool to place the sneakers on a person’s feet as they walk on a beach at sunset:

Examples

4. Elevate Your Creative Workflow with AIR

If you’re creating ad content at scale, AIR is essential for organizing and categorizing your assets efficiently.

The platform centralizes asset storage so that all creative, including images, videos, and audio files, can be stored in one place. You can also tag your assets with keywords so they are easy to find, and version control makes it easy to track variations and collaborate on projects easily.