To create email opt-in offers for DTC clients, Nikita uses three primary motivators – free stuff, deals, and exclusivity.
In an offer, “free stuff” can include giveaways, sample products, gifts, free shipping, or free information in the form of gated content. Deals create the perception that the prospect is getting more for less, which can be in the form of a bundle, a BOGO or discount offer, or free shipping (again). And finally, people love having exclusive access to status enhancers like subscriber-only sales, early access to a sold-out product that’s going to sell out again, and similar incentives.
To secure email subscriber opt-ins, Nikita uses a simple funnel that starts with lead generation on social media:
- Direct users who click on a Facebook, Instagram, or TikTok ad to opt-in to claim their offer
- Place an embedded form on a landing page
- Add a sitewide popup to your ecommerce page
After securing the opt-ins, Nikita and his team rely on three revenue-generating email flows to convert and retain customers.