RSOC (Related Search for Content) is one of the fastest-growing opportunities in the search arbitrage game—and yet, hardly anyone talks about it publicly.

If you’re testing RSOC or running it alongside native, Meta, or GDN, then you know managing performance manually doesn’t scale.

Harnur Virk, a high-volume arbitrage media buyer, shared how he streamlines campaign ops using a specific set of rules and automations—so he can test more and scale faster without sacrificing margins.

Here’s how he does it:

⚠️ Stop-Loss Rules That Cut Losses Before They Stack
RSOC revenue doesn’t report in real-time—it often takes 24 hours to fully reflect. So early campaign decisions need to rely on proxy metrics.
Harnur’s automated stop-loss rules are designed to pause losers early, while giving borderline performers room to breathe:
🚫 Pause on day 1 if:

  • CPA > 2× RPC

  • CPC > RPC

🧪 Let ad sets run for 2–3 days if:

  • CPA is close to RPC (to allow for Pixel learning)

🛑 Pause completely if:

  • CPC > 70% of RPC

  • CPA > 130% of RPC

  • 3 consecutive days of losses

💡 These thresholds work because they reflect underlying intent and traffic quality—before actual revenue updates.

You can set these up in Facebook Ads Manager or through automation tools like Revealbot, Madgicx, or your own custom rules engine.
📈 Scaling Logic That Doesn’t Kill ROI
Once you’ve found a few profitable ad sets, you’ll want to scale—but not too fast. That’s where Harnur’s simple automation logic kicks in.
These rules are based on spend + ROI thresholds and only trigger after the data settles—which for RSOC is typically 4PM UTC.
🔁 Cloning Rule:

  • If spend > $5

  • and ROI > 50%

    → Clone ad set once

    → Run daily at 4 PM UTC

💰 Budget Increase Rule:

  • If spend > $5

  • and ROI > 15%

    → Increase budget by 30%

    → Trigger at 4 PM UTC

This approach minimizes overspend and helps scale only what’s working—without choking the entire campaign by over-optimizing too early.

🎯 Harnur stresses that the 4 PM UTC timing matters—it ensures you’re scaling based on reliable, finalized data.

🛠️ Who should be using these rules?

If you’re currently running Facebook or TikTok ads to RSOC pages, native advertorials, or even simple push-to-search flows—these rules will help you:

  • Detect losers early without wasting budget

  • Keep profitable campaigns live without micromanaging

  • Systematically grow daily spend without guessing

Even if you’re not running at Harnur’s scale, this framework will help you think more like a performance operator—and less like a “set it and pray” buyer.