Here are some essential tips for targeting older users on TikTok:
1. Understand Your Target Audience
Targeting a specific audience segment on TikTok starts, like it always does, with customer research.
Winning on TikTok starts by understanding your audience’s interests and online behavior. What are their hobbies, passions, and pain points? Where do they spend their time online? What kind of content do they consume?
Chris notes that he made the mistake of targeting a younger or too-broad audience on TikTok with offers that didn’t convert because of a price point that was too high, or because the solution that the offer presented was only relatable to older audience segments.
By understanding who your audience is (and who your audience is not), you can create relevant, engaging, and more effective content for older TikTok users.
2. Create Relevant, Engaging Content
Once you have a deep understanding of your target audience, you can create content that resonates with them.
Nostalgia-based marketing is one vein that you can tap on TikTok. Referencing popular culture like music, fashion, or movies from specific decades can indicate to older audiences that the content is made for them. Humor that resonates with their age group can also drive engagement, as do throwback challenges that evoke nostalgia and encourage users to participate.
Valuable information on topics like health, finance, or technology is also more likely to engage users who have the capacity to spend on offers in those verticals. Finally, if you do target these audiences, create concise content that is easy to understand, and avoid jargon and complex language.Ultimately, success in affiliate marketing requires dedication and perseverance. By staying committed to your goals, learning from both successes and failures, and following these tips, you can successfully navigate the world of affiliate marketing and achieve your financial aspirations.
3. Use TikTok’s Features Effectively
TikTok offers a variety of features that can be effectively used to target older demographics. Relevant hashtags such as #over50, #seniors, and #maturetiktok can increase discoverability, for example, and hashtags related to hobbies and interests popular among older adults can also help expand your audience.
Many popular TikTok features can be used to reach more refined audience segments. Your brand can partner with other creators who target a similar demographic to cross-promote content and reach a wider audience.
Other native video enhancement options include era-specific songs or sound effects, and the ability to add captions to videos with text-to-speech, which is uniquely valuable to users with hearing impairments.
4. Paid Advertising
TikTok’s advertising platform is evolving and increasingly useful for marketers. TikTok enables targeting for specific demographics based on age, interests, and location, all of which can be refined and adjusted based on performance.
