From there, the tool can synthesize all of these data points into one review, which can subsequently be used as the basis for an ad script, hook angles, and other foundational pieces for a compelling campaign.
Create Ad Variations
Once you have a piece of video ad that is performing well, look at ways to create variations of that asset. Common options include shorter versions of long videos or vice versa, but the key is to base your iterations on data from the tools above to maximize user engagement and conversions.
You can also test a different setting or colors for an image, or variations of your thumbnail. All of these variations will help you prolong the success of your top-performing assets by expanding your placements and reducing creative fatigue.
Test Multiple Ad Types
Also, Leonardo stresses how important it is to vary your video ad types. Experiment with various ad forms such as testimonials, user-generated content, problem vs. solution pieces, and more until you find ads that resonate with your audience.
Finally, remember that scaling and getting amazing results can’t happen without great content. You need a repeatable framework to produce ads consistently – and not just ads that work, but ads that hit.