Analyze all the data from heatmaps and recordings (quantitative data) and surveys (qualitative data).
Come up with theories and test them. Then keep the winning test.
Repeat the process over and over again.
Make Further Improvements 🛠
CRO principles and improvements throughout the funnel were essential to this brand’s growth, including additional touchpoints.
Add research and filter – it’s crucial to add many SKUs, categories etc.
Highlight the CTAs – use bold colours while still following the brand guidelines.
Put as much information as possible on the home page – product sections, best sellers, new releases, and product promotions.
For the product page (aka money page) 👇
– add more pictures, variety, how to use the product, UGCs, and lifestyle images
– highlight CTAs
– simplify product descriptions by using bullet points
– highlight unique selling points
The brand put in the effort to understand why users weren’t buying online and made the necessary adjustments. Similarly, by educating an emerging niche and normalizing online-only purchases, Sarah’s brand was able to capitalize on an untapped market and grow to unprecedented levels.
In simple terms, knowledge isn’t just power – it’s profit too. 💰