👐 Step 1: Diversify Your Risk
The dropshipping and affiliate model means that you’re selling someone else’s services or products. In other words, even though you’re doing a healthy share of the work, the products get all of the attention.
This essentially means that your brand is only as good as your last offer. (And if your last offer tanks, you’re forced to dig yourself out and start again.)
After working within this system (and getting tired of it), Kian decided to pivot and build a brand by offering physical products of his own. This allowed him to diversify his risk and leverage a successful track record of product launches to build brand equity.
🔎 Stage 2: Find the Right Production Partner
Kian built his brand using Chinese manufacturing, but he recommends an extensive analysis phase to find the right production partner if you go this route.
He used alibaba.com to find a verified manufacturer that had already worked with the right markets, impressive quality standards, years of selling experience, and the right core products – even the factory’s location has to be in the right place for the relationship to work.