Prioritize Reels
Reels are currently favored by Instagram’s algorithm and offer higher visibility than static posts or image carousels.
To activate your own Reels’ creation, start with a compelling question, a surprising statement, or a hint of controversy to grab attention.
Also, remember to always show, not tell. Visuals are paramount. Showcase the process, the behind-the-scenes, and the human element of your brand.
Engage With Your Audience, Not Trends
Respond to comments, ask questions, and run polls to foster a sense of community.
Stories offer a more intimate and authentic way to connect with your audience. Share behind-the-scenes glimpses, run Q&As, and use interactive features.
On that note, it’s important not to obsess over trends if you’re pursuing organic growth and audience connection.
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