Rather than chasing overnight success, Rachit lays out a disciplined, repeatable strategy to test, validate, and scale SOI offers—and why controlling lead quality from day one is what separates profitable campaigns from refund-ridden chaos.

💡 The 1–2–5 Rule for SOI Campaign Testing
Rachit’s testing structure is deceptively simple, but it’s the foundation for campaigns that go from $100 test budgets to high daily spend—without wasting cash.

Here’s the formula:

🚀 The “1–2–5” Launch Setup:
The 1-2-5 Launch Setup
Why 3 days? It filters out premature winners and fake-outs.
You need more than a day to let Facebook’s delivery system normalize and Pixel data to stabilize.

After 3 days:
• Pause underperformers
• Duplicate winning ad sets to confirm consistency for another 3-day run
• Only then: shift to CBO with bid caps or lifetime budgets for scale

This is how Rachit finds stable winners without gambling on gut instinct.

📈 Scaling Without Sacrificing Quality
What happens once you’ve found a solid performer?

You scale—but strategically.

Here’s Rachit’s scaling method:
• Use lifetime budgets and bid caps to control delivery
• Duplicate winning ad sets aggressively (“shotgun method”)
• Start 50–100 ad set duplicates with up to $1K/day budgets only after verifying EPC + ROI

And importantly:
✅ Use multiple accounts and FB pages for redundancy
✅ Implement automated rules to kill poor-performing ads quickly
✅ Validate traffic quality with your advertiser (EPC is key)

This is how you grow a campaign without watching ROI evaporate.

🧠 Bonus Tip: Better Leads = Better Payouts
Rachit’s biggest piece of advice? Focus on traffic quality early.

To improve lead value:
• Use longer, quiz-style prelanders (5–8 Qs) to filter out junk traffic
• Avoid saying “free”—it attracts low-intent users
• Use real-looking social proof (likes/comments) to drive CTR and trust
• Segment users clearly (e.g., gender, device, age) before the offer wall

💡 Higher CPCs are fine—if your EPC increases too.
Quality User Definition