Dynh Nguyen, Co-Founder and CEO of m3tric, knows because he’s done it. And he’s still doing it – across multiple verticals, in multiple countries, and in multiple languages.

At a recent Affiliate World event, he shared his secrets for finding and testing offers, bidding, and landing page construction that you can put to use right now.

When the Stars Align for Efficient Testing ✨

You need three different “stars” to align to run efficient product tests for affiliate offers. If you can find timely offers with effective selling points that have a good product-market fit, you won’t need dozens of tests and iterations.

  1. Product-Market Fit: the product has to be appealing to the audience you’re running affiliate traffic to.
  2. Key Selling Points: 2-3 key selling points that are universal pain points for your audience.
  3. Timing: seasonality and buying trends are important considerations for affiliate offers. You wouldn’t run a weight loss offer in mid-December, for example, because of the holidays. That same offer, however, will do a lot better in early January.
How to run efficient product tests for affiliate offers

By identifying these offers successfully, you’ll be able to use your budget more efficiently and scale more quickly.

The Magic Metric 🪄

For profitable affiliate offers across verticals, Dynh recommends focusing on generating a high click-through rate (CTR), which is essential to moving prospects from the ad to the landing page.

The 3 magic metrics

Dynh spends aggressively to keep CPCs and CPMs low, which works effectively in the native space because the auctions are more directly related to spend than the algorithm-driven placements on other platforms.

The Landing Page Framework 🧱

Dynh’s landing page strategy is simple:

  1. Start with a headline that connects directly to the ad.
  2. Present the problem in the introductory copy without mentioning your product.
  3. Present the product and the benefits it provides as an effective solution.
  4. Follow up with testimonials of people who are enjoying a successful life, free of the original pain point, because of the offer.
  5. Next, you present the price — with an explanation that offsets the cost by restating the benefits.
  6. After one last testimonial, you present the final CTA alongside urgency factors like shrinking inventory or limited-time discounts for new customers.
  7. You can conclude the page with a few more testimonials or other forms of social proof.