Getting ads rejected or your ad account banned is one of the biggest pain points for Facebook Ad Marketers.
Before we dive into ways to fix non-compliant ads, we must first know Facebook’s core ad policy principles:
📌 Business Model – your business page must be in line with Facebook’s values
📌 User Response Content – your ads must adhere to the advertising policies set by Facebook and must provide value to its users
Facebook Ads Review Process
7 Ways to Fix Non-Compliant Ads
1.) Sensational Content 📰
Ads can’t be shocking, scary, or disgusting. It cannot highlight suffering.
2.) Low-Quality Ads 👎
Ads should not withhold information in order to entice someone to click. Images that are excessively cropped or require people to click them to view the full image should be avoided.
3.) Non-Existent Functionality
Ads must not contain images, or features, with non- existent functionality. They should not mimic meta features or functionality that do not work.
4.) Personal Attributes
Avoid speaking directly to or about the users-using words such as you, your or you’re.
Avoid stating or implying users’ personal attributes such as:
Race, age, financial status, religion, family status, physical and mental health.
Feel free to use words like “us” or “we” in place of “you” references. For example:
Make you smile vs. Made us smile
May surprise you vs. Surprised us
You won’t expect vs. We wouldn’t expect
5.) Sexually Suggestive Content
Avoid using imagery that shows excessive visible skin or is focused on individual body parts.
6.) Personal Health & Appearance
Don’t use before and after images side-by-side.
You can use just the before photo or just the after photo to circumvent this, which is especially helpful for nutra offers.
This one is self-explanatory.
All capitalized letters or curse words are automatic grounds for rejection.
Make sure to also double-check your spelling on the creative as Facebook will scan the text on photos, in addition to the caption.
To get more strategies and tips on running Facebook Ads as a performance marketer, then join us for Affiliate World!
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