This post “Van OakesInfluencer Marketing Masterclass” first appeared on the AWC Facebook Page.

$6k spent, $109,700 revenue. This is the Van Oakes Influencer Marketing Masterclass

? Catch Van at Ecommerce Mastery Live Asia in Bangkok next month >>> http://awc.li/ticket

? Watch the video below to see Van’s actual ads.

Van Oakes Influencer Marketing Masterclass

[Creatives Revealed] $6k spent, $109,700 Revenue. This is the Van Oakes Influencer Marketing Masterclass? Catch Van at ECML in Bangkok next month >> http://awc.li/ticket? Watch the video below to see Van's actual adsHere’s Van’s IM strategy revealed at AWeurope 2018:? STEP 1: Influencer Brand Recognition Share——–Ad Type: Your own video that has a WOW factor. It has to be engaging and very sharable.25% Adspend = PPE objective50% Adspend = Video Views25% Adspend = Conversions objectiveImportant: Influencer clicks 'share' on the same post YOU create (share your Post ID across all of your adsets)?? STEP 2: Influencer Video Campaign——–Video: Made by the influencer. They must:•Record vertical (9:16) and RAW footage (selfie-vids work best).•Show your product and explain WHY they love it.• Ask a question.• Create urgency.50% Adspend: Conversions objective.25% Adpsend: Video Views25% Adspend: PPE objective+ target LLA audiences+ broaden targeting to similar niches.+ IG story w/ swipe up.Important: Influencer shares like Step 1.??? STEP 3: Retargeting AKA turning on the Profit Tap.——–This is where you see your best ROAS.Ad Type: Dynamic Ads are mandatory and should show the products they’re interested in.Hit these audiences HARD:VC – 2,7,14,30 DaysATC – 2,7,14,30 DaysEngage w/ IGEngage w/ FBEngage w/ postImportant: Exclude purchases for all of the above—-It’s that easy ?Want even more Influencer Marketing gold? Catch Van in Bangkok this December at AWasia and Ecommerce Mastery Live – grab an AffiliatePlus pass today: http://awc.li/ticketP.S The man himself, Van Oakes has agreed to answer any questions below in the comments.P.P.S If you ask him nicely below, he’ll even unveil some exclusive pro tips on retargeting & scaling.

Posted by Affiliate World Conferences on Monday, November 19, 2018

Here’s Van’s IM strategy revealed at AWeurope 2018:

? STEP 1: Influencer Brand Recognition Share

Ad Type: Your own video that has a WOW factor. It has to be engaging and very shareable.

25% Ad spend = PPE objective
50% Ad spend = Video views
25% Ad spend = Conversions objective

*Important: Influencer clicks ‘share’ on the same post YOU create (share your post ID across all of your ad sets)

?? STEP 2: Influencer Video Campaign

Video: Made by the influencer. They must…

  • Record vertically (9:16) and in RAW footage (selfie-vids work best)
  • Show your product and explain WHY they love it
  • Ask a question
  • Create urgency

50% Ad spend: Conversions objective.
25% Ad spend: Video Views
25% Ad spend: PPE objective
+ target LLA audiences
+ broaden targeting to similar niches
+ IG story with “swipe up”

*Important: Influencer shares video as in Step 1

??? STEP 3: Retargeting AKA turning on the Profit Tap.

This is where you see your best ROAS.

Ad Type: Dynamic Ads are mandatory and should show the products they’re interested in

Hit these audiences HARD:

  • VC – 2,7,14,30 days
  • ATC – 2,7,14,30 days
  • Engage w/ IG
  • Engage w/ FB
  • Engage w/ post

*Important: Exclude purchases for all of the above

—-

It’s that easy! ?

Want even more Influencer Marketing gold? Catch Van in Bangkok this December at AWasia and Ecommerce Mastery Live Asia – grab an AffiliatePlus pass today: http://awc.li/ticket

We also asked the AWC community if they had any questions for Van about influencer marketing, retargeting, scaling and more! He hashed them out in good detail.

—

Van Oakes Ask Me Anything

Van Oakes:
Hey whats up everyone? if you got any questions feel free to drop them down below and AMA (ask me anything) about my Influencer Marketing strategy.

If you are going to be in Bangkok for AWA please feel free to come and chat with me.

Influencer Marketing Platforms

Matthew Williams:
hey @Van Oakes what size of influencers do you generally work with and is it just FB or IG too?
Van Oakes:
i work with all! 5k followers to 3M followers… i find the most bang for your buck to be with the 250-450k followers….. and its obviously nice if your influencer has a following on both platforms but i do work with just insta influencers
Matthew Williams:
@Van Oakes nice, with the first ad you post it on your page with the influencer then they share the same post to their audience right? Do you do any campaigns where you’re added as an advertiser to their ad account?
Van Oakes:
@Matthew Williams the first ad doesnt have to have the influencer in it… its more just to share our brand with their following in an organic manner… the second step its important to have the influencer in it… and on this campaign, everything was ran from our businesses page.
as far as running from influencers pages…… catch me in bangkok… (hint, hint))

Do’s And Don’ts Of Social Media Influencer Marketing

Do's And Don'ts Of Social Media Influencer Marketing

The biggest thing when working with a social media influencer is that you want their organic traffic. Copy post IDs all the way through.

Continue reading

CPS Model vs Upfront Payment

Eric Seidelman:
Hey. You ever find success paying on a cps model vs upfront payment?
Van Oakes:
@Eric Seidelman I actually prefer to set up cps. It’s more motivating for the influencer to product content that will convert.
Rev share split on their campaign is optimal
Eric Seidelman:
Hey. You ever find success paying on a cps model vs upfront payment?
Van Oakes:
@Eric Seidelman that being said not ALL influencers will do that. Some want the immediate gratification of being paid for the content

Engagement Is Key

Matt Zuvella:
@Van Oakes Curious on your logic behind using that % of spend on PPE objective as its not built for conversions?
Van Oakes:
engagement is key to let facebook know that this ad is relevant. It will significantly lower your CPMs.
Matt Zuvella:
@Van Oakes I understand but clicks and video views are also deemed engagement, so dumping that much into of budget into PPE is essentially wasted. You can achieve the same result using conversion objectives.
Van Oakes:
@Matt Zuvella the ppe campaigns are usually roi positive. I only run the ppe for 3-5 days. Once it’s rolling I reallocate budget to conv campaigns

Payment Model For Influencers

Fraser MacLachlan:
What’s the model you are paying the influencers. Set fee? Rev share?
Van Oakes:
both… but i defiantly prefer rev share
Fraser MacLachlan:
@Van Oakes cool standard revshare % influencers agree to?
Van Oakes:
@Fraser MacLachlan highly depends on their engagement and following. but on avg. roughly 8-12%

Retarget LLA’s

Lucas Castellani:
@Van Oakes In the 2nd step, are you retargeting the engagement from your 1st video?
Van Oakes:
yeah…. 75% and 95% and LLA of both