Can you believe it’s already been a week since Affiliate World Europe 2024? We’re definitely still feeling the buzz! 🌟

This year’s conference was one of our biggest yet! Imagine over seven thousand of the affiliate industry all in one place. The event was packed with deals from exhibitors, networking opportunities at the marketplace, legendary parties, and eye-opening insights during sessions.

Let’s take a look back at some noteworthy speeches. 👇

Key Takeaways From AW Europe 💎
Rory Flynn | Hacking AI: Ad Creative Systems at Scale
Rory Flynn
Systematiq.ai founder Rory Flynn shared the importance of building integrated, automated AI systems to streamline creative workflows and scale content production. He suggests:
  • Building an integrated system using AI agents, knowledge graphs, and integration tools
  • Custom training AI models (e.g. Lora models) on brand assets to allow for highly tailored and photorealistic image generation
  • Automating the process from brief to final ad design (e.g. using Langchain, JSON, Figma) which can lead to 200% faster completion and 50-85% reduction in hours
  • Animating static ads using AI video tools (e.g. Runway, LumaFusion) to expand asset usage across social platforms
Shahbaz Khokhar | How We Use Advanced 3rd Party Funnels to Spend 6-Figures/Day on Meta
Shahbaz Khokar

Venture Beyond CEO Shahbaz Khohar discussed their success with third-party funnels, highlighting a profitable month where they spent £4.1 million and generated £6 million in sales for a non-venture-backed brand. Here are his top tips:

  • Third-party funnels work best for products that require explanation, provide an alternative solution, or have high-impact decisions (e.g., skincare, supplements, mattresses)
  • Key benefits of third-party funnels include shorter sales cycles, cheaper traffic costs, and increased trust/credibility
  • 4 Proven third-party funnel concepts: top 5 products, direct/indirect competitor comparisons, and UGC in written form
  • Compliance and disclosures are critical to avoid legal issues, with the agency hiring a dedicated compliance manager
  • Continuous testing and iteration is key, focusing on claims, headlines, authority figures, and other elements
Alex Cooper | How to Produce 10x Ad Creatives with AI
Alex Cooper

Adcrate co-founder discussed leveraging AI tools to enhance ad creative output and reduce costs. Key tools include:

  • Use ChatGPT to generate one-liners from customer reviews, competitor analysis, and other research data to use in ad copy and headlines
  • ARCADS to create video ads that look authentic, by interlacing AI clips with real footage
  • Utilize asset management tools like Air to organize and tag creative assets for efficient editing and scaling
  • Employ AI voiceover tools like 11 Labs to generate realistic voiceovers for ads
  • Use Magnific to upscale frames from existing videos to create new static image ads
  • Leverage MidJourney to generate image ads focused on product benefits or pain points
  • Explore Imagine Create to generate AI-powered static ads with product images
Niv Shaked & Raanan Rosenbaum | Unlocking Affiliate Growth: Kendago’s Success on TikTok
Niv Shaked & Raanan Rosenbaum

Niv from TikTok and Raanan from Kendago discussed the success of affiliate marketing on TikTok. They emphasized the importance of authenticity, creative diversification, and compliance. Some insights from them:

  • Best practices for TikTok content include addressing user problems, providing authentic solutions, engaging users with the right format and sound, joining existing conversations about products & competitors
  • Diversifying offers across multiple markets and languages is important for optimization and compliance
  • Compliance is critical on TikTok, requiring transparency, avoiding misleading content, and protecting user safety

Speech Replays are Live! 📺

The first batch of Affiliate World Europe 2024 replays are now live on AffiliateWorldForum.com! 🎉

Stream your favorite stage talks or catch the ones you missed in the comfort of your home.

Replays will be available to all Forum members FOREVER, along with all the speech replays from every single Affiliate World conference we ever held. Not a member yet? Get your first month for $1 with coupon “AWE24” 👉 AffiliateWorldForum.com.

Stay tuned for Iryna Mohylnytska’s speech on how to make it in iGaming in 2024. This is sponsored by our stage and business hub sponsor — PIN-UP Partners. This session reveals what you need to do today to stay relevant tomorrow.

THANK YOU TO OUR SPONSORS!
Thank you to all who attended AW Europe and to our official sponsors for making this event a success. See you in Bangkok! 👋
AW Europe Sponsors