Affiliate World Asia speaker Maor Benaim, who is also an affiliate marketer, business owner, and CEO of The Wolf Marketing, discusses with Benjamin Yong his tips to improving quality of leads when doing lead generation on Facebook.

This post “Maor Benaim Shares How To Improve Lead Quality On Facebook” first appeared on the AWC Facebook Page.

AWAsia Interview with Maor Benaim, The Wolf Marketing

Introduction

Maor Benaim:
My name is Maor Benaim, the Wolf. I’m 30 years old, currently living in Israel. I’m an affiliate marketer, business owner, and an agency owner for more than 10 years now. A lot of my operations along the years has been solo operation, no employees, and when I scale, I scale partnerships.

Satisfaction Score

Benjamin Yong:
?️ Does satisfaction score affect lead gen only, or ecom only?
Maor Benaim:
Well, it definitely affects ecom because you know they are serving the survey that the user has to basically fill, and that affects immediately the ad account. But basically, yeah. They also started to check lead gen campaigns. I heard people experienced it already. I experienced it only on one campaign, but they would actually check if the lead has been called, if the lead has been transferred.
Benjamin Yong:
?️ Oh, really?
Maor Benaim:
Yeah, I know it in the loan space. They wanna make sure that the loan is pretty much like according to the policy, and if you are transferring it to another place, they would shut down your account.
Benjamin Yong:
?️ So would you say that this is only applicable to a particular vertical like loan? Because as far we know, Facebook knows exactly when you are using a purchase conversion. They know when a purchase happens so they can pop the questions to the buyer and ask them for feedback on this particular fan page or from this store. But when it comes to a lead generation campaign, do you think they’ll do the same? I believe you mentioned that you have seen one on the loan vertical.
Maor Benaim:
Yeah, definitely. I think that at the end, they are going to do it with everything because they want to make sure that the user —
Benjamin Yong:
?️ Like all conversion objectives?
Maor Benaim:
All conversion objectives. But I can tell you that you don’t have to use the standard events. Like you don’t have to use purchase, it doesn’t matter. If you’re using it for optimisation and tracking, you can choose another standard event or just use a custom conversion event that you set up.
Benjamin Yong:
?️ Right, so in other words, we can safely say that you can actually create a custom conversion to bypass this.
Maor Benaim:
Yes, at least for now.
Benjamin Yong:
?️ Okay, that’s good!

Facebook Manual Bidding

Benjamin Yong:
?️ Do you do manual bidding on a Facebook campaign when you are scaling?
Maor Benaim:
Definitely. Every time I do a campaign, sometimes I would run it manually for like maybe the first day to maybe the third day. But when I try to scale, when I duplicate ad sets and when I try basically to scale horizontally, which is creating more accounts, I always start to manually bid it.

Quality Lead Generation on Facebook

Benjamin Yong:
?️ Right. Okay. Any tips to improve lead quality on Facebook?
Maor Benaim:
Yeah, so some tips that I can give you, like my top two tips. The first one is take advantage of the exit page. A lot of campaigns, people convert, and then there’s like a thank you page, “We’ll call you soon!” But why not use that specific page to further warm the lead? So give it like a Youtube video. Let it read something.
Benjamin Yong:
?️ So about the thing they have just signed up for?
Maor Benaim:
Yeah, if you’re selling a specific product, for example for a gym, let it view maybe a 2-minute video that you wouldn’t normally use inside an ad. So that’s the first thing.

The second one is to native retarget. That means, basically, create a different segment of audience for people who converted and then chase those people with a different white-labeled Facebook page just to make sure they see. So for example, if you’re selling mattresses online and someone converted, left a lead, he wants to buy a mattress. Then he would see from another Facebook page the top 5 mattress companies or whatever, and then he would be able to get warmer, you know, he doesn’t know that information is from you.

Benjamin Yong:
?️ So he’ll get like a confidence boost.
Maor Benaim:
Yeah, that increases conversion rate to purchase.
Benjamin Yong:
?️ Wow, that’s a very good tip.

Maor’s Next Venture

Benjamin Yong:
?️ What are you going to expand outside of finance? Like what would be your next venture?
Maor Benaim:
Well it’s a good idea because I’m getting opportunities, like thank god I’m getting opportunities maybe like twice, three times a week, good opportunities. I’m looking always to partner up. It doesn’t really matter which industry. I’m looking for amazing partners that I can run with in the long run. And, as I said in the panel, that they have integrity and they keep true to their word.

Whitelist Placements

Benjamin Yong:
?️ Do you build whitelist placements on GDN? If so, how?
Maor Benaim:
So basically in specific GEOs that I run a lot, I would create a blacklist, not a whitelist but a blacklist, of placements that I already know that are not converting good, that the clicks are coming in volume and they are not converting. And that’s where I start. But basically, no, I like to really restart campaigns and let each offer, each advertorial, each lander perform on its own.
Benjamin Yong:
?️ Right. Okay, thank you so much for your time, Maor!
Maor Benaim:
Thank you!