Maor’s 2 Smartest Media Buying Moves

🚨 If you’ve been feeling the sting of rising CPMs on Meta or struggling with creative fatigue inside ASC campaigns — this one’s for you.

Maor Benaim didn’t just present a list of hacks. He delivered strategic shifts that help drive down CPCs, improve campaign stability, and make A/B testing smarter across campaign types.

Let’s break down two of the most powerful strategies you can test immediately:

🧠 1. Slash CPCs by Sending Traffic to Search-Style Pages

Meta CPCs are climbing — and your landing page could be the reason.

Maor tested the same offer using two very different destinations:

• A VSL-style landing page

• A search-style content page (article layout with text and images)

Result? The content-style page got up to 90% lower CPCs.

“It’s just like Google now. Facebook’s algorithm reads the page. If it looks like you’re delivering value, your CPC drops.”

Maor’s key insight: Platforms are rewarding advertisers for user-first experiences. That means using content layouts, not pure sales pages.

✅ Use native-looking article layouts

✅ Add structured content and relevant images

✅ Avoid sending traffic to video-only or overly advertorial pages

🧪 2. Split Your Tests by Campaign Type (ASC vs CBO)

Most media buyers A/B test creatives across all campaign types. That’s a mistake.

Maor found that the same creative + page + offer setup performed completely differently between ASC and CBO.

Why? Even though placements are similar, ASC and CBO run on different algorithms — meaning performance patterns don’t carry over.

His refined testing flow:

• Test creatives using ABO

• Scale winners in either CBO or ASC

• Never test in ASC directly — and always keep test campaigns separated by structure

“Treat ASC and CBO like separate ecosystems. Don’t expect one winner to perform the same across both.”