How to Create Scroll-Stopping Meta Reels Ads

Are you making creatives that stop potential customers in their tracks?

Mirella Crespi said you need something to make your Meta Reels stand out right away.

Enter ad hooks! 🎣

To create a winning hook you first need to understand the psychology behind video hooks.

A hook works to break the unconscious patterns that we have all developed after you’re scrolling through social media. This is where a neurolinguistic technique called pattern interrupt comes into play – the hook interrupts the subconscious pattern that kicks in when your audience skips an ad.

Here are some proven pattern interrupt techniques:

• trigger curiosity
• trigger emotions
• be relatable
• be shocking
• showcase an opportunity

But pattern interruption isn’t enough. Your hook also needs five additional elements.

5 Key Elements of an Ad Hook 🪝

👨 Persona

Broad targeting and campaign consolidation mean that your hook is responsible for your targeting as your ad gets served. The hook finds your audience by speaking directly to them.

💬 Message

Make it bold and big from the very beginning for instant recognition by your audience.

💨 Movement

Quick transitions and sharp camera movements are vital for Reels ads to break that unconscious scrolling pattern.

🔊 Sound

This is a change from years past – today 93% of people watch Reels ads with the sound on, so your sound should be a huge part of your hook.

🖼 Thumbnail

Make a bizarre, engaging, scroll-stopping thumbnail for your ad. The reason for this is that in placements other than Reels, your ad may not play automatically.

The thumbnail has a huge impact on performance. Also, split testing thumbnails is highly recommended to further boost a top-performing creative.