Before we dive into chat support, some lesser-known red flags can include published pages becoming unpublished, credit card issues that could appear as payment fraud, and other issues. Past bad behavior, like using a restricted profile or chargebacks, is also visible to Meta through your IP address and can trigger additional scrutiny.
Myth #5: Appeals & Chat Support Won’t Help Me
If you do have to speak to Meta chat support, there are a few proven ways to get what you need done. If you learn to recognize red flags, you can speak the language of chat support and clear up issues quickly.
First, remember that in Meta’s eyes, you are guilty until proven innocent. That said, they still want your money – they just want your ads to be in compliance.
Second, remember that you may or may not be chatting with an actual human, especially at first. But it’s still important to rely on the ‘human factor’ of your product or service.
Third, go in with a plan. Approach your rejected ad or disabled page like a lawyer building a case, and don’t take “no” for an answer.
Finally, use the phrase “false positive” when you submit your appeals. This is something that reviewers look for and can get your ad through the system quicker than a long-winded explanation.
Here are a few examples: