Since last year, FOREO has been selling one product every three seconds with the company totalling over $1 billion in sales. Frank, the Head of Affiliates in Asia & EMEA for the Swedish beauty and luxury brand, rode the wave and was extremely vital to their multichannel marketing strategy. Having been in the performance marketing space since 1999, his focus has naturally gravitated towards e-commerce, mainly within the health and beauty space.
He focuses on EMEA and Asian markets with a large concentration on hybrid influencer marketing and apps partnerships. With Asia being a massive market for growth, he has been identifying innovative ways to reach affiliates and customers.