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AWA24 Speaker, Gala Grigoreva

Gala Grigoreva

CMO, Adsterra

Biography

Gala Grigoreva is a seasoned marketing strategist with over 14 years of global experience and a Master’s in Strategic Marketing from the London School of Business and Finance. She has led marketing teams in industries like mobile apps, web3, and ad tech, contributing to product launches that generated multi-billion-dollar turnovers. She boosted organic traffic from scratch, implemented in-house full-funnel analytics, and managed successful rebranding and localization efforts. Gala advocates for meaningful marketing and an integrated approach that spans SEO, content and influencer marketing, paid traffic, partnership marketing, public relations, and more. As the leader of Women in Tech Cyprus, Gala focuses on empowering women in technology and promoting inclusive leadership.