Gianluigi Ballarani is a digital entrepreneur and the CEO of Hotlead, an international performance marketing agency. With 12 years of experience, his company counts 1,000 customers in Europe, Canada, and Russia. His clients belong to over 50 different industries, from beauty to investigations, from IT to telecommunication, and much more.
He teaches digital marketing in the most prominent Italian universities and speaks at high-level international conferences. He also wrote the book “Creating Customers” where he explains, in a simple and practical language, how digital direct marketing works and how companies can benefit from it. He is an Italian business and marketing influencer with over 200k followers on Facebook, and over 59k followers on Instagram.