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AWA23 Speaker, Jess Vassallo

Jess Vassallo

Founder & Head of Growth, Evocative Media

Biography

Jess Vassallo is the founder and CEO of Evocative Media, an ecommerce growth marketing agency based in Sydney, Australia. Specializing in cross-channel digital marketing, Jess and her team of a-players have successfully generated more than $250 million in tracked revenue for their DTC clients through email and SMS marketing, paid social, and paid search. Since 2014, Jess has been pioneering positive change in digital marketing by focusing on holistic, data-led strategies and advocating for more transparency in the industry. Moving away from the ‘burn and churn’ approach often seen in the industry, she places paramount importance on nurturing and prioritizing long-term brand relationships.