John Casto

Biography

I learned the power of turning a dollar with paid advertising into $5 over 10 years ago when I started using Facebook ads in my first business which was a gym. I wanted a business that I could scale with paid traffic, so I started doing dropshipping in 2017 just a few years before selling my gym business. By 2021, I saw most of my friends move into affiliate marketing, specifically lead gen, where I decided to join them as I saw them have huge margins, no inventory and better problems to solve than ecom. For the last 3 years, my sole focus has been building great buyer relationships in verticals such as legal and insurance to scale campaigns profitably for both myself and my end buyers. I believe everything comes down to the CPA of the customer and not just your cost per lead, which I learned very early when I first starting running ads for my gym business. If the buyer can’t be profitable, your campaigns won’t last, even if your ROI and margins are great. I also started The Bulletproof Scaling podcast in 2020, where I’ve interviewed experts in the online marketing and affiliate marketing space for years.