Mia Plecic AWE 18

Mia Plecic

Founder & CEO, B Hub
Spoke at: AW Europe 2018


Mia Plecic is undoubtedly one of Australia’s most successful up-and-coming entrepreneurs. She prides herself in her ability to see a gap in the market and be able to create, brand, and market a tangible product in a way that manipulates her target demographic emotionally.

She founded her first company, Peary Whites Australia (PWA), in 2014 at the age of 23 and with $100 to her name. Within six months, Mia had turned over $1.5 million dollars in sales and had sold over 500,000 teeth whitening treatments in her first financial year. After PWA, she decided set up another teeth whitening company that is more directed to the Asian market. Through her clever branding and marketing skills Bondi Smile was born.

Fast forward three years and Mia has now successfully started four e-commerce businesses, written her first book, and is sharing her story of resilience and hard work with people all over the world.