Three Expert Media Buyers Share Their Native Advertising Examples
Three of the biggest native ad buyers reveal how many headlines and creatives they split test…read more22 Jul •
Michael started in native advertising when it was in its infancy, where he scaled a campaign to over 1 million clicks per month with all traffic coming from US news sites. His passion for media buying stems from wanting to prove out his ad copy. Michael’s key to success has always been about ‘utilising’ conversion rate optimisation and studying the evolving art of copywriting.