Model turned media buyer, Phoenix Ha, has been cutting her teeth with industry heavy hitters such as NIKE, K-Swiss, SUPRA Footwear, Disney, Brixton, and so many more for over 7 years. Her creative practice stemmed from experiential tactics, influencer brand building, and leading global marketing strategies that resulted in sold out ecommerce store fronts within minutes – repeatedly. Diving into the world of media buying and data, her disruptive approach has resulted in 10x ROAS, successful brand launches and most recently, the launch of a first-party data platform built for strategists in the wake of iOS14.5.
Phoenix earned her EMBA from California Lutheran University, where she currently sits as an adjunct professor, has been featured at Ad World, GeekEx, AdLeaks and Affiliate World 2022. She’s excited to be welcomed back for Affiliate World’s 2023 main stage to show you why first-party data holds the keys to survival now in the digital advertising space.