
Biography
Sergei Glaukus is the owner and CEO of 88projects, a leading direct response marketing agency. Known for his expertise in traffic generation, email marketing, VSL offer creation, and conversion rate optimization, he has generated low 8-figure revenues as both an affiliate and an offer owner. With a career spanning over a decade, Sergei has become a regular speaker at major conferences, where he shares his insights on everything from media buying and customer lifetime value optimization to direct response copywriting and affiliate marketing. Starting his journey in 2011, while studying petroleum engineering, Sergei quickly shifted his focus to marketing and psychology, dedicating himself to mastering the art of making people buy. A voracious reader, he has studied all the essential direct response marketing books, gaining a deep understanding of the craft. Over the years, he has produced various VSLs for digital and physical products, including nutraceuticals, many of which are hosted on Digistore24, allowing both himself and other affiliates to scale their businesses. Sergei specializes in unique traffic generation strategies, particularly for infoproducts and physical offers, and has a deep understanding of copywriting, media buying on platforms like YouTube, and native ads, where he has spent many millions on ads. His expertise also extends to optimizing customer journeys, helping businesses uncover hidden opportunities to increase revenue and customer lifetime value. His hands-on experience spans sending traffic to major affiliate networks, as well as running successful campaigns on large native ad platforms and YouTube preroll ads. Having grown up in Germany, Sergei left the country after finishing school to travel, embracing a digital nomad lifestyle. He has since lived and traveled extensively across Europe, South America, and Asia. Now based in Dubai, he maintains a strong focus on German-speaking markets, where he applies his in-depth knowledge of consumer behavior to drive impressive results. His global experience, combined with his ability to adapt to various markets, has made him a trusted name in the industry. Beyond his professional achievements, Sergei is deeply passionate about personal development. Since the age of 16, he has dedicated himself to personal growth, constantly pushing himself to get out of his comfort zone and tackle new challenges. This mindset permeates both his personal and entrepreneurial life, where he thrives on helping others grow alongside him. Whether speaking at Affiliate World conferences or mentoring others in the field, Sergei is always eager to share his knowledge and experiences to inspire success.