This form of self-check helps to ensure that your product or service addresses the needs and expectations of your target audience. By doing so, you can make necessary adjustments to improve user satisfaction and retention.
5. Check Your Copy & Creative From a User Perspective
This step is directly related to your role as a digital marketer and copywriter. Checking your copy and creative elements from the user’s perspective ensures that your messaging resonates with your target audience in addition to meeting policy standards.
Dating apps are an easy example. Sexualized ads that promote easy hook-ups are going to get flagged as policy violations, but they also won’t draw the target audience that you want.