The 5-Point Meta Ads Policy Check-Up

Are you tired of underperforming Meta Ads?

Regular policy check-ups are crucial to stay on the good side of Meta’s ad policies and maximize your ad’s reach. We’ll walk through Maria’s five steps to ensure your brand and domain are clean and compliant.

The 5-Point Meta Ads Policy Check-Up ☑️

1. Domain Check For Blackhole ⚫️

The best way to maintain a good sender reputation and ensure your ads reach your target audience is to confirm that your domain is not blacklisted or associated with spammy content. A blacklisted domain can severely affect the delivery and reputation of your ads.

To do this, you must go into Ads Manager and create a fake ad. Put your website URL as the ad destination and submit it for approval. If you see the “Sentry (URLParam) threw a restriction on category” notification (see screenshot), that is a confirmation that your domain is blacklisted. If your URL clears the check, your domain is good to go.

2. Check For Chat Support Access

Some advertisers don’t have access to chat support because of flagged activity in the past. To find out if your account has chat support access, visit facebook.com/business/help/support. If you see links to help pages instead of a form to fill out, that means you’re blocked from chat support and there is an issue with the account.

3. Perform a Self-Audit with Chat Support or Your Rep

Conducting a self-audit with the help of chat support or your Meta representative allows you to identify potential issues or gaps in your advertising strategy.

Maria recommends reaching out once a quarter to request a policy check of your business assets, including ad and employee accounts. You can make the request through the chat support box if you don’t have a rep (see screenshot), and you’ll get valuable information, especially if you’re having performance issues.

Further, Meta really likes to see that you’re being proactive in staying policy-compliant, which builds trust and credibility for your brand in the future and may create more opportunities to make improvements and refine your approach.

4. Recheck Your Business Model From a User’s POV

Taking a step back to review your business model from the user’s perspective is crucial for alignment. Let’s say, for example, that you reach your landing page and there are pop-ups that won’t go away. This type of poor user experience can hurt your account. Stay away from pop-ups unless they provide a very clear value that users will value.

This form of self-check helps to ensure that your product or service addresses the needs and expectations of your target audience. By doing so, you can make necessary adjustments to improve user satisfaction and retention.

5. Check Your Copy & Creative From a User Perspective

This step is directly related to your role as a digital marketer and copywriter. Checking your copy and creative elements from the user’s perspective ensures that your messaging resonates with your target audience in addition to meeting policy standards.

Dating apps are an easy example. Sexualized ads that promote easy hook-ups are going to get flagged as policy violations, but they also won’t draw the target audience that you want.

Again, reviewing copy and creative assets from the user’s perspective doesn’t just help with compliance – it also helps you craft persuasive and engaging ad content that speaks directly to the pain points and desires of your potential customers. Avoid triggering tactics and instead concentrate on the product/service itself.