The COD blueprint for ecommerce in India consists of five steps: research, launch, test, scale, and optimize.
It’s a proven and repeatable method for building profitable ecommerce stores.
1. Research 🧐
Success in the Indian market starts with effective product research. This means identifying products that solve relevant problems, as well as logistical considerations like cost-effective shipping weight.
Useful tools to research products include eComHunt, SellTheTrend, Evryweek, and eComInsider, which is built specifically for India. Spy tools like PipiAds and Mina are also helpful, and try checking out marketplace bestsellers on Amazon and AliExpress to spot trends early.
Finally, use PC3 validation methods to evaluate potential products for the Indian market, which include product fit, creative fit, competition fit, and compliance fit.
2. Launch 🚀
When you’ve identified a product that you’d like to sell, there are still some components that you’ll need in place before you launch a campaign.
One side of pre-launch is front-end setup. If you have an existing store, you’ll need to optimize it for mobile, create GIFs for dynamic and fast-loading product presentations, and verify that your checkout process is smooth and capable of integrating COD payments. Use these tips as your starting point: