The overwhelming majority of traffic on Eric’s site – 95% or so – comes from SEO. If you’re trying to build a website that derives profit from traffic, you might think you must produce dozens of articles daily.
Eric’s site only publishes 11 articles a week. More importantly, only about half of those articles represent new content – the rest are refreshes of existing, high-traffic articles.
This model has also been proven by market authorities like HubSpot, which hires full-time staffers whose only responsibility is updating content. This is a much more efficient way to maintain quality, authority, and a consistent publishing schedule.