What can affiliates and marketers do to prepare for the economic uncertainty our industry is facing in 2023?
World-renowned marketer Neil Patel shared how affiliate marketers can thrive in a bad economy at Affiliate World Dubai.
He unveiled 10+ ways how to do this. Here is a sneak peek. 👇
1️⃣ Go Live With Influencers to Sell
Shoppable live streams can increase conversion rates by up to 20%.
Use live streaming with influencers on social media platforms to:
✅ Promote exclusive discounts
✅ Break down how to use a product
✅ Emphasize the value and savings customers get for the price
This is a valuable tactic for making products more attractive to price-sensitive customers.
2️⃣ Gamify The Shopping Experience
Incentives and rewards will continue to convince customers to add more items to their cart in an uncertain economy. Exclusive discounts can significantly enhance affiliate offers.
The most effective methods are price-saving tactics like free shipping or buy-one-get-one-free offers.
3️⃣ Lean Into Long-Term Benefits
Stressing the long-term benefits of a product or service can help convince customers to make a purchase, even during uncertain economic times.
Build ads around benefits like how your product will save time, improve a buyer’s health, or save money in the long run.
This transformational language can help consumers visualize the positive effects of owning your product, which will drive them to convert.
📹 Want to learn more from Neil Patel? Watch his full speech here.