One of the standout sessions from a recent AW conference came from George Phu (Head of Industry, Digital Disruptors at TikTok)—who revealed how affiliates are scaling search arbitrage using a TikTok-native tool most have never heard of.

💥 What’s Pangle—and Why Should You Care?

If you’ve used TikTok Ads Manager, you’ve already seen it.

Pangle is TikTok’s fully integrated mobile ad network—and it’s growing faster than any other ad network globally.
What is Pangle?

You can reach:

  • Apps and mobile web in 38 countries
  • Static + video inventory across utility, games, education, productivity
  • Rewarded video, native, interstitials, and banner formats

It runs inside TikTok Ads Manager—no external platform needed.

📈 Built for Arbitrage Media Buyers

In just one year, TikTok built a dedicated search arbitrage division inside Pangle, complete with:

  • Engineers

  • Risk + policy specialists

  • Ad operations + feed quality teams

Since launch:

  • Pangle search arbitrage revenue grew 208%

  • Feed partners like System1, Domain Active, and Ads.com publicly credited Pangle for reducing spam, improving UX, and driving more volume
124% 3-Year Growth

✅ Case Study: Ace 1 MediaAce 1 launched 11 months ago and now spends 7 figures/month on Pangle.

Here’s how:

  • 8Xed monthly ad spend in under a year
  • 27% CPA reduction
  • Now sources 20%+ of traffic from Pangle
  • Entire workflow managed through TikTok’s native UI
Ace 1 Media Results

🧠 Why It Works (And What’s Next)

What makes Pangle different:

  • Global supply chain of apps, games, and utility platforms

  • SDKs + formats built specifically for search traffic

  • Simple creative onboarding: even image ads work

  • Optimized for ecom, iGaming, apps, lead gen & more

Whether you’re arbitraging, scaling an app, or launching new verticals—Pangle’s worth testing.