Yeahmobi provides an overview of the different kinds of affiliate offers that are delivering over $300 million worth of conversions.
Speech by Peter Zou | Founder & CEO, Yeahmobi
Peter Zou Speech Transcript
Hello guys, this is Peter from the Yeahmobi.
Today, I am going to give a short presentation about Yeahmobi and some data that’s in Yeahmobi. And I want this speech to be simple and tell you guys the data and what’s going on behind the data.
You can see in 2016, the revenue of Yeahmboi, we are going to hit around like $300 million. That’s a huge number.
And all the campaigns, performance campaigns, we focus on mobile, and we have global campaigns, and we focus on performance now.
So, I’m going to go straight and say like what campaigns (& affiliate offers) are making money for you guys.
Subscription campaigns, we say it’s like mobile campaigns are still doing big in Yeahmobi. We are hitting around like 5-10 million monthly.
You know, it varies according to a different month. For every month we are hitting at least like 5-10 million per month.
We are leading in 30 countries for mobile contents. So you can see the biggest guy, normally, daily they are hitting around like 30k per day.
For mobile contents, I think the most important thing is the landing page and your traffic source and also the communication between you and your affiliate manager.
Because of mobile content, you know it’s really how you can consider the profits of your advertiser and the profits of the network, or you’re your own profits.
You should work with advertiser and affiliates together. You should not fight with each other.
If you’re trying to fight or cheat with each other, then no way, you cannot make it big. So that’s is very important.
You need to talk more with your affiliate manager.
I cannot show the landing page or the campaigns here, but talk with your affiliate manager and then you’ll have a lot of great campaigns come on.
Example: Huawei Exclusive Offers
I want to like emphasise, like Huawei, how we just began this business like maybe 2 or 3 months ago. They’re doing huge.
And now, I think, they’re doing like 1 million with us.
And we talk with the whole team in Huawei. I think for Yeahmobi, we are talking with like 20 or 30 people in Huawei, they’re a huge department for this.
So from the info, what we get here they are going to spend, I think, for Huawei, they’re going to spend around like 40 million for 2017.
And most of the campaigns for Huawei will be in 13 countries. Most of these countries are like Kenya, Iraq, Pakistan, you know, the African countries, and the Southeast Asia countries.
The good thing about Huawei campaigns, that’s just like one click or even like zero clicks. So as long as you can find traffic source and you can do testing, this can be big.
You can see some data here like Iraq, for A, ah I don’t understand. PK is Pakistan.
Yeah and you can see, because the payout is kind of low like 10 cents or 20 standard 30 cents, but due to the high conversion rates, affiliates are still making pretty good money on this.
And the important things were clear. Because in Huawei, they have the KPI. They need to spend at least like 40 million in 2017.
I think you know for like for mobile campaigns business, it’s all about how you react with the operator. But for Huawei, they’re the builder. They build everything for the operators.
So they have the most solid relationship with them.
Talk With Your Affiliate Manager
So what’s the plan for 2017? The money’s here and then there’s profit there. So I think it’s important for you guys like to talk with an affiliate manager and do some research on this vertical.
I believe there are some guys, they can make a lot in 2017 for this.
Game & M-commerce
I want to also to mention, I would like to say m-commerce and game.
Now, I think for the game, everybody knows that and some people are making good money on the game but m-commerce is much, much bigger.
I think there are some super affiliates, they’re already like making lots on m-commerce. And for m-commerce, what they do, usually, they’re doing kind of like drop shipping from China.
Basically, you buy ads on Facebook and then sell stuff from China because you know, the product in China, they’re pretty cheap.
So basically they drop ship from like AliExpress, Alibaba, or Taobao or even Tmall. We see this will be another big trend in 2017.
Then some super affiliate, they already make good money on this.
For Yeahmobi, we have devoted ourselves to like broadcast e-commerce businesses for like 2 and a half year. So, we know this business pretty well.
And we have connected people like with the manufacturers in China. Also the big e-commerce companies in China. Like for Alibaba, we have a very close relationship with Alibaba and the UC Browser.
Dropshipping with M-commerce
For the next year, Alibaba and AliExpress, they are going to spend a lot of money. So if you have a traffic source for this kind of e-commerce app, then you can also come to us and we can allocate the budget for you guys.
Probably the big business and a stable business is dropshipping with m-commerce and we can help to take care of you.
Sometimes for the like Facebook account issue or like logistic, sometimes, if you do something super big, the volume is super big. For example like the flashlights, it’s a very hot campaign, many affiliates was doing great with flashlights.
We can even find a manufacturer for you and you can build your brand.
The other whole thing you can find or you can create, you can follow like eBay and Amazon.
Because most of the super seller on eBay or Amazon, they are from China. And we can find these manufacturers for you, like, to build your own products.
Normally like for e-commerce, the margin is pretty high. For example, they say the flashlight, normally, the cost for the first offer is around like maybe $10 but you can sell it like for $50.
So the margin is pretty high.
Cost Of Marketing
From the number we see, normally the cost for marketing is around 30% to 50% of the product. If you can make the cost at 30%, you can make good money and you can make net profits of at least 25%.
But if the cost comes to like 50%, then maybe you just break even.
You know, due to the SKU is huge and for the different audience, you can always find a target with Facebook.
E-commerce is big enough and you don’t need that to be fearful. Like your landing page, it’s being stolen or something like that because the market is huge.
As long as you know how to drive traffic, and you can find the right source of the products and you can know how to check the whole trend of the products, like the AirWheel or the drone they build like in China.
Then you can find a way to make money. And it’s stable money because you don’t see too many competitors for you.
So you can see like, UC, I want to also want to emphasise, because UC is huge globally. And they have a very stable budget for 2017. We’re talking with them.
And you can select for UC, now they spend around like $1 million with us monthly. And for 2017 they’re going to like spend $2 million monthly.
So if you are running, if you are not running this campaign, then somebody else is running. And the money there, it is $2 million monthly.
Then, like for Funplus it’s a huge game publishing company in China. There was a campaign with a warehouse for the past 2 years, it was still okay. I think some of you guys are running this, right?
Chinese Game Publishing Companies
So Funplus is a similar company like COK campaign.
So there are lots of Chinese game publishing companies. They are looking for global work. And their budgets are very stable.
So as long as you have a good traffic source for gaming, we can find a budget for you.
Utility apps, maybe you guys think, “Okay they’re not that sexy.”
Due to the low payouts and also because for some advertisers in China they always like don’t pay you guys like on time.
But I think it can work with Yeahmobi and Yeahmobi will take care of the payment issue. We will still pay for us even.
But we will take care of that, but I know utility apps will be huge in 2017. There are around like 20 huge Chinese companies.
What they are doing is kind of like arbitrage.
For example, the build many apps and they spend, for example, $100 million.
$1 million goes to Yeahmobi to buy the user like normally they buy like the United States and the Western country users.
Monetisation With Facebook
But they can make the money back like in half of a month or one month by doing monetisation with Facebook and our own SDK. Yeah, like 70% from Facebook.
So I don’t know how long the business will continue but at least I think for 2017, this company, they will make big money. Because for some top guys, they are buying like $1 million users globally.
So they spend at least like a 500k daily on Facebook, on Google, and affiliate network.
It’s kind of like an up-charge business, for some advertisers, they are okay with a little like kind of misleading banners, they’re not that strict. It’s not like Clean Master. Because with Clean Master they have their brand.
So any banner with misleading or you know a little related to porn, they are totally prohibited.
But for this arbitrage company, they are pretty open. So if you guys can do big on Facebook or Google or affiliate network, you’re welcome to talk with us.
Because for arbitrage business, as long as everybody makes money, then they’re okay.
For example, the top one guy like in China, the company they spent like 500k daily but they made back like $1 million daily, like back from Facebook. That’s what we see in China.
That is one type of utility app, but there’s another type. These are the real brand company.
You see like Uber, GrabTaxi, Ola and like Clean Master. And there are some other mobile news and video apps in China.
They’re creating different products. And they go globally and they want real quality users.
Their budget is good because they can keep raising funds in China. So there are 2 kinds of utility apps.
For this, because they have a brand like for Uber, I think a lot of guys make a lot of money with Uber, right?
We also make some money with Uber, GrabTaxi, and Ola.
Because they have a brand so the conversion is very good. And then you need to send good quality traffic and you still have a good margin.
For up-charge, as long as you can get volume, you’re welcome.
Gambling and Social Casino
For gambling and social, this is also a very important vertical for Yeahmobi. In fact, we talk with the most gambling and social casino companies.
We’re top one or top two of their publisher. Because of this advertiser, they have, normally they have uncapped budgets.
It’s all about how you can fund the traffic and how you can do the landing page.
It’s a new vertical, even for Yeahmobi. We started running the vertical maybe like 6 months ago and now we are doing good numbers. We are number one or number two out of most advertisers.
Now, gambling, we’re doing around like $1 million monthly, so it’s not bad.
And for a social casino, $1.5m. It’s huge for a social casino.
A lot of people know like Playtika and Big Fish Casino. From day one, when I started in a business like 5 years ago, Big Fish Casino, they began just to make money.
Because for this company, the profit is so good.
For example, like for Playtkia, a Chinese company, they spent like 4.5 billion to buy this company, Playtika.
This kind of company, they make so much money. They’re always open to affiliates as long your quality is good. Because for all these companies, we integrate with them.
We say O-CPA, it means optimise the CPA.
So for every single affiliate, we know exactly what’s your ROI for this advertiser.
If your ROI is good, then we will give you better payouts because we have the data from an advertiser.
For like Big Fish Casino, for some affiliates, we can pay for $20 for one install. For some affiliates, normally, we pay like $6. And for some affiliates, they may have volume but the quality is not that good, so we pay them $3.
The difference is huge.
So it’s all about what kind of quality and what kind of audience you can drive for the advertiser. Because the data is pretty transparent and consistent.
So we know exactly what’s going on with your traffic.
This vertical Huawei, Huawei likes to spend time and money like 6 months ago, because we know, as long as we can find the audience, then the money is good there.
Advertisers in China
And yeah, we want to spend this simple page because like Yeahmobi is in China. We have a really close relationship with these advertisers, like Clean Master. They are our investor.
And then there are several owners of other affiliate networks. The CEO’s they come to me saying, “You guys are getting paid by the clients in China on time?”
Which we said, “Oh no, we don’t.”
The thing is Chinese advertisers will pay us on time and will pay companies outside of China, not on time. It’s not true.
We are also cannot get the payments from Chinese advertiser on time.
They pay us like, the contract is net 30, but normally they pay us like net 90 like net 120.
But the good thing is we know what is going out within these companies. And we know they will pay.
I know it’s really a challenge for people outside of China. Because all these companies, they’re huge and the decision procedure is really complex.
And then like for the invoice, may need like 12 people to sign then you will get paid. The big boss is flying around the world, you cannot find him.
That’s very challenging for people outside of China. But since for Yeahmobi, we are already very established in China. And personally, I know most CEO’s in this company.
For Yeahmobi, what we sacrifice is we need to endure the long payment process.
So we need to put a lot of our own money into their business because we still pay our affiliates like net 7 or weekly, but we can take the risk.
That’s what I’d actually say, that’s an important value for Chinese advertisers.
And they are all huge and they spend a lot of money.
Yeahmobi Will Pay You On Time
Like for Baidu, they will still be big.
And I know many companies, many affiliate network, they’re not working with Baidu, or like Apus, 360, yeah. Because they cannot know exactly what is going on with these advertisers.
But what I can tell you is Yeahmobi, we will pay our affiliates. And we will pay you guys on time. But there are still big.
Utility Apps in China
Utility apps from China, they will keep growing. Talked with them and they’re all going to spend a big money.
Normally, most companies, they spend at least 20 million amount per year. So it’s huge, they’re huge.
Chinese Mobile Market
For Yeahmobi, we’re going to also do something like the business in China, because the Chinese mobile market is also huge.
Until like the end of this year, we have like 2% of the business in China.
But maybe like in 2017, we have like 10%. So I think if you have unique traffic source for Chinese campaigns, there will be big money there as well.
Yeah, these are the main verticals we focus on. Mobile apps, Mobile games, e-commerce, and another one is mobile campaigns.
Yeahmobi Smart Link
I want to mention our new product is Yeahmobi Smart Link. If you guys have like running traffic or if you are special media buyer on Smart Link, we know yeah, the good guys, they can also do like 5-digit daily with Smart Link.
There are lots of companies, they are doing like Smart Link.
Small Link is a new product and we see the potential for Small Link. And we see there are 2 kinds of traffic source for Smart Link.
Two Kinds Of Traffic Source For Smart Links
The first one is for some affiliate networks because for every affiliate network, there’s like traffic. But for affiliates, we see the super media buyer, they are doing a lot of volume with Smart Link.
I don’t know exactly like how this media buyer does but I know there are people that are doing good money.
And you guys can have look and the check with our affiliate manager and see whether this will be a new source for money or not.
For DSP yeah. For Yeahmobi DSP is a transparent DSP.
And basically is to offer you guys to buy traffic. And for Yeahmobi DSP, we integrating with I think around like 30 Rexchanges and SAP’s.
The strength, I would like to say, the strength we have now is we charge a little for transparency with our media buyer.
Normally, the DSP’s out there, you are sayings, they normally charge like 30% to 40% of your spend. Maybe they won’t let you know, but we know that they are charging like 30% to 40%.
Since Yeahmobi, Yeahmobi DSP is kind of new to the business. So now we are charging like 10%. So, that’s for Yeahmobi DSP.
And you’re welcome to open accounts with us. Traffic is allowed there, yeah.
Here, because lots of affiliates here, for the affiliates, we have some bonus.
You can see the more you make with us and if you are new to Yeahmobi, we have a very good bonus for you.
Please reach out to us and get some business going.
Yeah, that’s our booth. I’m open to questions now.
Thank you, guys.